sinking california

Some areas of the San Joaquin Valley are subsiding at the fastest rates ever measured, according to a hydrologist and lead author of the report.

The bulk of the sinking 1,200-square-mile area in central California is dropping about an inch per year. But one 2-square-mile area studied is subsiding almost a foot.

The worst subsidence increases flooding risks as portions of the area’s flood control system have sunk, reducing their ability to contain flood water. Local officials are creating emergency plans for where to place sandbags when big rains return.

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waterless urinals

Drought Spurs Surge in California Desalination, Can Solar Help?

California’s epic drought – the worst in 500 years – is sparking a surge in desalination projects, much to the consternation of environmentalists who point to the intense energy needed to extract ocean water and desalinate it as adding to the very global warming that is producing the drought.

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Water us life

Clean Drinking Water Tops List of Best Inventions Ever

Vista, CA. – A new survey of chemical engineers, published by the Institution of Chemical Engineers (ICHemE), reports that the ability to treat water so that it can be used for human consumption is the most significant invention in the modern era.

Beyond simply treating water, this involves such innovations as desalination as well as solar-powered systems that can be used to purify and disinfect water in developing countries with very hot climates, according to Klaus Reichardt, CEO and Founder of Waterless Co., maker of no-water urinal systems. Continue reading


Learn how to find and fix leaks during Fix a Leak Week. It’s as easy as 1-2-3

Leaks Can Run, but They Can’t Hide

This year, we’re chasing down leaks! Household leaks can waste more than 1 trillion gallons of water annually nationwide, so we’re hunting down the drips during Fix a Leak Week (March 17-23). Race over to your plumbing fixtures and irrigation systems, fix the leaks, and save valuable water and money.

From family fun runs to leak detection contests to WaterSense demonstrations, this year’s Fix a Leak Week events are all geared to teach you how to find and fix household leaks. 

Check out our map of events to see what is going on near you!

Learn how to find and fix leaks duri


Governor declares drought emergency

We ought to be ready for a long, continued, persistent effort to restrain our water use,” Brown said, adding that conservation efforts would be “voluntary.”

Brown’s announcement comes as state reservoirs are critically low and cities across the state have instituted water-rationing measures.

Bradley-1 (Small)

Waterless Company recorded a growth of…

Vista, CA (PRWEB) 9 May 2013 Waterless? Co., Inc., manufacturer of waterless urinal systems and other products for the bathroom, reports that his blog, which Waterless No-Flush urinal blog has been launched in 2009 since it was built.

Niki Bradley, marketing manager for waterless Co., the number of visitors a year jumped to the blog of just over 1,000 in 2009 to nearly 8,000 by the end of 2012.

While the number of visitors per week fluctuate in April, we have a 50 percent increase in the number of weekly visitors in March, adds Bradley.


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Despite 500 Percent Population Increase, Water Use Stays Same With ‘Demand Management’

Vista, CA -


The KLCC Park (as seen towards the southeast f...



 According to Klaus Reichardt, CEO of Waterless Company and a frequent author of articles on water conservation issues, when it comes to water — and many other environmental issues — demand management refers to “policies that help control consumer demand without specifically asking consumers to reduce water consumption.”


“One of the best examples of an effective water demand management strategy can be found in the state of Arizona,” says Reichardt.  “New reports indicate that while the population has increased nearly 500 percent since 1957, the state’s overall water use has remained about the same.”*


 Demand management, which is a strategy being adopted in more and more states and communities, is based on three principles:


  • Public awareness: While not specifically asking people to conserve water, an understanding as to why water must be used more efficiently is necessary
  • Regulatory: Requiring the use of low flow and no water fixtures; for instance, waterless urinals are now required in many Arizona state buildings
  • Pricing: Adjusting the costs of water to reflect the true costs of acquiring, treating, and delivering it.


“For advocates of more responsible water use, the underpricing of water in many parts of the country has actually worked against us,” explains Reichardt.  “However, just as increasing energy costs have resulted in new technologies that use energy more efficiently, the same is evolving for water, which is necessary for us to thrive in the 21st century.”






* Source: Water Costs Will Rise, But So Will Conservation,, a Gannett publication, October 30, 2013. 

NOTE: While different studies come to different conclusions, all indicate that Arizona is using less water per capita today than it was 20 years ago and water use in key metropolitan areas of the state have actually declined even with the significant population increases.